Sarah, Measurement Agent

AI software agent · Measurement Agent

Sarah

Review your GA4 and Google Tag Manager configuration to find tracking setup issues and decide what needs investigation.

Check integration requirements or explore the workflows.

What they do

  • Reviews available GA4 and Google Tag Manager configuration.
  • Surfaces tracking setup findings with supporting context.
  • Helps you identify follow-up work before relying on a report.

Connections and context

  • Connect the relevant GA4 property and GTM container with permission to inspect them.
  • Provide the business events and pages you intend to measure.

What you receive

  • Configuration findings and recommended investigation steps.
  • A clearer view of what is configured, missing, or needs a manual check.

Never without your approval

  • Publish a supported change to your live tracking configuration.
  • Treat a recommendation as an approved instruction to change your analytics.

What this review can tell you

Sarah is for teams that have GA4 or GTM in place and want to inspect their setup. The review focuses on configuration that the connected services expose. Available checks depend on the connected account, property, container, and permissions.

A configuration review does not verify a purchase or form submission in a real browser. Findings currently require follow-up; they are not an automatic tracking repair. Test the relevant user journey before treating event collection as verified.

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