A clear direction for your next campaign.
Paid ads.Give your idea impact.
Give your next campaign a clear direction. Maria helps turn your brief into copy, creative, and a campaign you can review. Approve staging to an eligible Google Ads or Meta Ads account, with the new campaign paused for your final checks.
Connection requirementsWho this is for
From a considered brief to a campaign you can inspect.
Founders and marketing teams who want to turn an offer into a considered ad campaign, with a clear view of the creative, destination, and proposed setup before it runs.
An example of the process, not a customer result.
Illustrative workflow
Your team wants to introduce a new offer with a Meta conversion campaign.
Illustrative scene · Example workflow
Shape the campaign brief
Give Maria the offer, audience, destination, budget, and brand context. Review the direction before moving into the campaign creative.
Shape the briefRefine the creative
Review the proposed copy and visual assets. Check the claims and landing page, and make sure the message represents your business.
Refine the creativeApprove a paused campaign
With the required Meta account, Page, and pixel connected, review and approve staging. Inspect the paused campaign and its tracking setup before choosing to activate it.
Approve paused staging
What you get
A campaign brief that connects your offer, audience, and landing page to the creative direction.
Ad copy and creative you can inspect and refine before approving the proposed campaign.
A supported campaign staged in a paused state after approval, ready for account-level checks before activation.
Connections and setup
- Start with your offer, audience, landing page, budget, and brand guidance. You can prepare the brief and creative before connecting an ad account.
- To stage a Google Performance Max campaign, connect and select an eligible client account in Google Ads, rather than a manager account, and provide the required assets, including your confirmed brand logo.
- To stage a Meta conversion campaign, connect your Meta Ads account and configure the required Facebook Page, pixel, and campaign assets.
The handoff that matters.
The work moves.
You make the call.
What runs automatically
- Maria can prepare campaign copy and creative from your brief and brand context.
- Where an ads operator is enabled, ongoing work follows its separately confirmed permissions and configured limits.
What you review and approve
- Review the offer, claims, creative, audience, landing page, and proposed budget before approving staging.
- New campaigns are staged paused. Check the account setup and decide when to activate; enabling an operator and its permissions is a separate decision.
Meet the agents
Maria leads this part of the story.
A connected team supports the work.
Keep the idea connected to the destination
A campaign needs more than an attractive image. The promise in the ad, the people you want to reach, and the page they arrive on should tell the same story. Starting with a brief gives you a shared reference for reviewing the copy and creative together.
You can develop that direction before connecting an ad account. Account setup becomes essential when you are ready to stage a supported campaign.
Make the handoff into the ad account deliberate
An approved campaign is staged paused so you can inspect what was created before deciding to run it. That gives your team a concrete checkpoint for the destination, conversion setup, assets, and account requirements.
Ongoing ads operations have their own availability, configuration, and permission choices. Review those choices separately from approving a new campaign.
Limits to plan for
- The campaign workflow described here supports Google Performance Max and Meta conversion campaigns. Connection availability alone does not establish support for every campaign type.
- Staging depends on eligible accounts, provider permissions, required assets, and the selected conversion setup. Provider review can also affect whether an ad can run.
- A prepared or staged campaign does not guarantee approval by an ad platform, conversions, or a particular return on ad spend.
Common questions
Can I prepare a campaign before connecting an ad account?
Yes. You can work on the brief, copy, and creative first. Staging needs an eligible connected account, the required assets, and the platform-specific setup.
Which campaign types does this workflow support?
This workflow supports staging Google Performance Max and Meta conversion campaigns. Google needs an eligible account and required assets such as a logo. Meta needs the configured ad account, Facebook Page, pixel, and campaign assets.
Does approving a campaign immediately start spending?
No. New campaigns in this workflow are staged paused. Inspect the campaign and complete the relevant account and tracking checks before deciding to activate it.
Can Maria help with campaigns that already exist?
Where the ads operator is available and connected data is usable, Maria can surface performance context and supported budget or pause proposals. Actions follow the applicable approval process and any permissions you explicitly confirm. Changes to campaign structure and spend increases still require human approval.
Explore the workflow
and connections
Your next chapter.
Give your next campaign a clear direction.
Review the plans and connection requirements, then request access for your site.