Meet the team: Otis, Marcus, Sarah, Theo, Greg, and Maria
A full business team — SEO, content, paid & social, measurement, and implementation — with a master agent who knows when to ask for help, and never writes to your site alone.
SimsClaw is not a chatbot with plugins. It is an AI business team for $5M-ARR companies — SEO, content, paid & social, ecommerce, and measurement — onboarded to your stack, measured on revenue, and gated by approvals.
Who does what
Otis — master
Chat, orchestration, and when to consult. Proposes skills; never runs them without you.
Marcus — insights
SEO and revenue reading. Finds the pages and queries that actually move money.
Sarah — measurement
GTM and GA4. Fixes broken funnels and makes sure “conversion” means something real.
Theo — implementation
Site writes through Tier-1 — only after a CTA is approved. Drafts, titles, structured changes.
Greg — content
Blog posts, product pages, and SEO copy that ranks and converts — research to draft to edit.
Maria — campaigns
Paid and social on Meta and Google — creatives, budgets, and optimisation, always approval-gated.
“Hire a team, not another tool.”
Bounded delegation, not free-for-all subagents
Otis can consult specialists in read-only mode. Shared token budget, depth cap, cycle guard. Consultation never executes a write — that still goes through Approvals.
- You ask Otis a revenue, SEO, content, or campaign question
- Otis consults the right specialist with a bounded budget
- If a change is warranted, a CTA appears in Approvals
- You approve — then Theo (or the write path) executes